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Our Story


We are a small business that prides themselves on offering great customer service and unique personalised products that make you smile :)

Hoobynoo was created in 2012 when I was pregnant with my second child, wanting to put my degree in Graphic Design to good use and fit work around my children I decided to launch a gift company with products created from my illustrations. 


I started off with a range of children's character jewellery that came with a little story for each character, after successfully getting the range into Liberties in London I decided to expand into personalised gifts, a busy Christmas followed after which my husband, David joined the Hoobynoo team.

The turning point for Hoobynoo was when I decided that our dog needed a new pet tag and that I didn't want one of the boring metal ones so I designed one myself and sourced a supplier. 

Before we knew it we had expanded into our very own industrial unit!

We have just celebrated our 12th birthday as a company and are planing the next stage of our business growth. Thank you so much for helping us to follow our dreams by supporting our small business. 

Chiara