\r\n\tOriginally Published on 19. 01. 2015This is the original sketch that I made for our new Hoobynoo World\r\n Love Bird necklace. I always think it’s interesting to look at how \r\nsomething was taken from concept to finished design. When I was growing \r\nup, I always wanted to be a concept artist for someone like Disney or a \r\nHenson, and I spent hours looking at the ‘Making of’ books for films \r\nlike A Bug’s Life and Toy Story: I was completely fascinated. I suppose \r\nthat I now get to do that for a living, but in my own way; creating \r\noriginal products always gives me a great feeling of satisfaction, \r\nespecially when I get to the finished article. Terry Pratchett always says that he doesn’t like writing, but that he likes ‘having written’: it’s the same with me and my artwork!This necklace is something I’m particularly proud of, as it’s the \r\nnext level of jewellery design for me: a much more complicated and \r\ninvolved process than many of our previous designs. It has taken quite a\r\n few months to get it just perfect, but I have loved every minute of it.After the initial idea (pictured above), I then take my sketch to the computer to draw it up properly.I usually spend about an hour drawing the design on the computer: \r\ntweaking, adding shading and manipulating the image until I am 100% \r\nhappy with it. Once the artwork is perfect I then conduct a little \r\nmarket research on my Facebook page to figure out how big the charms \r\nshould be. I’m usually wrong! For the lovebird design, my initial \r\nthought was to have larger birds, smaller heart. However, the Hoobynoo \r\nWorld Facebook fans advised against this, unanimously decided that the \r\nheart should be bigger and the birds smaller. Unlike many of BBC1’s \r\nApprentice candidates, I always listen to my market research! The next stage is to manufacture the acrylic and all the \r\ncorresponding components. This is always a process of trial and error, \r\nand the perfectionist in me makes this part of the task a lengthy \r\nprocess! Here is the first ‘draft’ we produced:I don’t know about you, but for me that doesn’t look quite right: the\r\n birds were in too much of a ‘diving’ position and simply didn’t look \r\nlike an integrated part of the design. This firmly in mind, the next \r\npart of the process was a lot more complicated than I expected it to be,\r\n and almost drove me to despair! We had to choose a place for the holes \r\nin order to thread the chain and pinpoint the natural ‘placing’ of the \r\nnecklace on our models. No matter what we tried, the end result wasn’t \r\nsitting quite right…and certainly not for a lack of trying. We ended up \r\ndrilling six holes in each, offering twelve different position \r\ncombinations!Eventually, I managed to narrow it down to a couple of alternative \r\npositions. At this point, I usually set up a photo-shoot with a few \r\ndifferent models (pictured below) to see how the necklace looks, how it \r\nis received on first sight by the folks who are going to be wearing it \r\nand what the general impressions are of the design up close and \r\npersonal!After emerging from the photoshoot with a definite idea about how the\r\n piece is going to look, we settle on a final design and set the \r\nnecklace in the position that we believe conveys the message we’re \r\ntrying to get across (love, Valentine’s Day, hearts entwined, finding \r\nyour soul-mate).All that remains is for me to take a few final shots of the piece as \r\nworn (below) before submitting the finished product to our website and \r\nthe various stockists that carry our products. Here is what we end up \r\nwith:Thanks for reading: I hope you enjoyed a look inside the process! To \r\nview the piece on our official website in all its various aspects, \r\nplease click HERE. If you want to place an order for the necklace, you can do so on the same page.